Our Team

The people behind the strategies, stories, and execution that shape global luxury in India.

Gurshaan Singh (Sarab)

Founder & MD

Over 15 years of extensive experience, with specialised knowledge of luxury retail in India - focused on watches & jewellery. Led RIMOWA’s market entry for India. An alma mater of ISB - Hyderabad and LSE

Founder & MD

With 15+ years of experience in India’s luxury retail, Sarab specialises in watches and jewellery. He led RIMOWA’s India entry and has worked with top global brands like Jacob & Co., Messika, BVLGARI, Girard-Perregaux, Panerai, and more. An alumnus of ISB Hyderabad and LSE, he brings a blend of strategic and on-ground expertise.

Alifiya Makda

Partner

With 12 years across PR, media, and luxury marketing, Alifiya has worked with Rolex, Mercedes-Benz, and Canali — developing storytelling-led strategies and high-impact partnerships.

Partner

With 12 years across PR, media, and luxury marketing, Alifiya has worked at Rolex, Mercedes-Benz, and Canali — developing storytelling-led strategies and high-impact partnerships.

Partner

With 12 years across PR, media, and luxury marketing, Alifiya has worked at Rolex, Mercedes-Benz, and Canali — developing storytelling-led strategies and high-impact partnerships.

Shonik Sharma

Partner

Manages backend operations, financial planning, and scalable delivery systems — keeping projects running efficiently and on-budget.

Dobby

Digital & Content

Oversees the website, campaign visuals, and all things digital. Dobby ensures consistency, clarity, and creativity across platforms..

Sahiba

Partnerships Lead

8 years in Bollywood, worked with giants like Yashraj Films; now leading our client's creative direction, social media, and partnerships

Saba Sandhu

Key Account Manager

Brings 5 years of experience across media and marketing to lead luxury accounts — driving execution, communication, and brand-aligned delivery from start to finish.

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Abhishek Dobhal (Dobby)

Digital & Content

Oversees the website, campaign visuals, and all things digital. Dobby ensures consistency, clarity, and creativity across platforms.

Sahiba

Partnerships Lead

8 years in Bollywood, worked with giants like Yashraj Films; now leading our client's creative direction, social media, and partnerships

Saba Sandhu

Key Account Manager

Brings 5 years of experience across media and marketing to lead luxury accounts — driving execution, communication, and brand-aligned delivery from start to finish.

Dobby

Digital & Content

Oversees the website, campaign visuals, and all things digital. Dobby ensures consistency, clarity, and creativity across platforms.

Sahiba

Partnerships Lead

8 years in Bollywood, worked with giants like Yashraj Films; now leading our client's creative direction, social media, and partnerships

Saba Sandhu

Key Account Manager

Brings 5 years of experience across media and marketing to lead luxury accounts — driving execution, communication, and brand-aligned delivery from start to finish.